Strategist.
Product lead.
Digital architect.
I cut through complexity, transform insights into momentum, and lead teams to bring digital products and experiences to life.
Past and Present Partnerships
Driving transformation for startups to industry giants
Range of Capabilities
A generalist with specialist skillsets.
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Leadership, management, and mentorship.
Product visions
Project planning
Product roadmapping
Creation and implementation of processes and tools
Internal team development and management
Business development
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Mining findings and synthesizing insights.
UX assessments
User/stakeholder interviews
Competitor & landscape audits
Data analysis
Reporting
Workshops
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Defining infrastructure that guides and inspires user journeys.
Navigation
User flows
Sitemaps
Information architecture
Component strategy
Functional requirements and PRDs
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Creation of frameworks to guide content development for campaigns and digital experiences.
Content audits
Value propositions and pillars
Content hierarchy and gray modeling
User journeys
Channel strategy
Campaign orchestration
Work Samples
A few of my favorite projects.
Life Beyond the Screen
What I enjoy most about my work is no project is the same. Each is a new puzzle to piece together. This challenge, melding consumer psychology with brand ideologies, is what makes this career my passion.
Outside of work, I look for every opportunity to travel and explore the world with my wife and daughter. I’m also an avid Arsenal supporter and wanna-be surfer.
I do my best to live life and draw inspiration from beyond the screen.
“A good traveler has no fixed plans & is not intent on arriving.”
